The client, a family of farmers with five generations of experience in growing, dehydrating, and freeze-drying fruit and vegetables, sought to evolve their brand. Although their operation was family-run and deeply rooted in the community, they had never developed a cohesive branding strategy. The task was to conduct a brand audit and create a brand identity that would support the company's growth and expansion while maintaining their established brand equity.
Juli Shore Design tackled the challenge by preserving the existing brand color, which had strong recognition and equity. However, they replaced the fruit and veggie cartoon characters with mouth-watering, photo-realistic illustrations of the produce at its peak ripeness and in its natural setting. This shift broadened the brand's appeal and aligned it with the company's authentic heritage as farmers. The rebranding, which introduced the new name Karen's Naturals, extended to a complete packaging overhaul for over 50 SKUs, a revamped Shopify website for improved usability, marketing materials and POS displays that showcased the refreshed brand identity, driving greater consumer engagement and recognition.
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