Travis Sandoval approached Juli Shore Design to develop a complete brand presence for his San Francisco–based glass studio in the Balboa Park neighborhood. The scope included brand identity, website design, photography, and printed collateral. The brand needed to reflect Travis’s philosophy of purity of form, technical precision, and deep respect for the ancient traditions of glassmaking—bringing together Scandinavian functionality and whimsical modern expression. Every touchpoint needed to convey discipline, intention, and a reverence for craft.
Juli Shore Design translated Travis’s process into a cohesive visual language rooted in clarity and balance. Minimal compositions and restrained typography echoed the elegance of the glass itself, while photography presented each piece as a sculptural study of light and proportion. The website functioned as a quiet exhibition space, allowing form and process to unfold without distraction. Printed materials and engraved business cards introduced tactile refinement through material choices and production methods that reinforced the studio’s attention to detail and intentionality.
